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Self Study Articles

Ethical Attorney Advertising: Rules for Third-Party Websites

California Young Lawyers Association
Credit(s): 1 Legal Ethics
1 Self-Study Credit
Course Number: CYLA_May_2020
Access: Available for 3 months after Registration
Passport: This product is Passport Eligible 
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    Category: New Lawyers Section (NLS), Ethics
    Category: New Lawyers Section (NLS), Ethics (show less)
    Near the end of 2019, the State Bar of California Standing Committee on Professional Responsibility and Conduct issued Formal Opinion 2019-199 regarding an attorney’s obligations concerning third-party website “profiles” of her/himself effectively advertising on her/his behalf. Each third-party attorney profile presents unique ethical considerations for the attorney, which, if ignored, could lead to discipline or disbarment.  Not only is it important for the attorney to understand the application of the advertising rules to these profiles, the attorney should be reminded of the rules and learn how they apply in these instances so she/he can apply them to newer technologies as they develop.

    After reviewing key rules of attorney advertising, this article reviews the findings and direction within the State Bar’s Formal Opinion 2019-199 concerning attorney profiles maintained by third party websites.  This article aims to help the reader understand the rules and their professional responsibility as it relates to his/her attorney profile maintained by a third party.
    1 Legal Ethics  

    1 Self-Study Credit  

    Jack J. McMorrow

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