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OnDemand

Best Practices for Using Survey Research in Trademark and Trade Dress Disputes

Intellectual Property Law Section; Trademark Interest Group
Credit(s): 1 Participatory MCLE Credits
Course Number: IP_06-28-23
Original Program Date: June 28, 2023
Duration: 1 hour
Access: Available for 3 months after Registration
Passport: This product is Passport Eligible 
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    Category: Intellectual Property Law, Closed Captioned Courses
    Category: Intellectual Property Law, Closed Captioned Courses (show less)
    Consumer surveys are a commonly accepted form of evidence in Intellectual Property disputes involving trademarks and trade dress. Surveys are used to address a variety of questions including whether there is a likelihood of confusion between two marks, whether a mark has achieved secondary meaning, whether a mark is generic, and whether a mark is well-known enough to be considered famous. In order for a survey to provide valid and reliable answers to such questions, the survey needs to be properly designed. 

    In this webinar, Drs. Melissa Pittaoulis and Molly Sapia will:
    • Provide an overview of the different uses of consumer surveys in Intellectual Property disputes;
    • Review best practices for survey design;
    • Discuss common pitfalls that can jeopardize the admissibility or weight given to a survey;

    ·     Offer practical tips for working with survey experts, such as the timing of when to engage a survey expert.


    1 Participatory MCLE Credits

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