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The expansion of the Internet, e-commerce, and storage capacity combined with powerful analytics has resulted in the collection and analysis of "big data." For businesses, the data lends itself to competitive advantage. Businesses benefit through better understanding of consumer preferences and trends, and they are willing to pay handsomely. However, it also leads to big problems regarding intellectual property, compliance, and licensing. The president of a media company and an IP business attorney will explore how big data is collected, packaged, sold and subsequently utilized.
1 Participatory MCLE Credits
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