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2020 Annual Meeting: Ethical Marketing and Branding in 2020 and Beyond
In a year where everything we know has changed, attorneys need to continue to grow their practices and increase their visibility in the marketplace. Now, more than ever, digital branding strategies are crucial, yet attorneys must comply with their ethical obligations when advertising their services. This panel will discuss effective strategies for building online networks and best practices in social media and web-based marketing, including dealing with online review sites. The panel will also address updates to the California Rules of Professional Conduct pertaining to attorney advertising, as well as considerations for attorneys who actively engage in social media regarding their personal views.
0.75 Legal Ethics
0.75 Participatory MCLE Credits
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We are committed to accessibility! All OnDemand programs after January 1, 2022 include closed captioning. To request closed captioning for a program older than January 1, 2022, send us a note at accessibility@calawyers.org or contact us at 916-516-1760 for assistance.
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