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Shelter In Place Institute: Ethical Considerations in Advising Clients. The Impact of Brunetti in the Era of Renewed Focus on Social Justice
Trademark attorneys need to be more sensitive than ever to broader issues when advising clients about the selection and use of trademarks.
Tam and Brunetti eliminated prohibitions against registering disparaging, scandalous and immoral marks. However, the USPTO continues to refuse such terms under the Widely-Used Commonplace Words and Failure to Function doctrines. Are these valid refusals and what responses are available to applicants?
Trademarks now pose a variety of ethical issues. What issues do trademark practitioners face in advising clients about selecting and renewing trademarks in an era of greater focus on social justice and political polarization. Real-world examples including CRAZY HORSE, BLACK LIVES MATTER, ESKIMO PIE, DUMP TRUMP, JUNIPERO SERRA will be discussed to illustrate the dilemmas that such marks pose to trademark practitioners.
0.5 Legal Ethics
1 Participatory MCLE Credits
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