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Insights from the Author: Orly Lobel’s “You Don’t Own Me: How MGA v. Mattel Entertainment Exposed Barbie’s Dark Side”
Intellectual Property Law Section, Trade Secrets Interest Group
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, did not just feature a decade-long trial over an incredibly successful toy, but a war over who owns ideas. Professor Lobel’s well-researched and entertaining book about the MGA v. Mattel trial not only explores the inner details of this famous trade secrets trial, but also explores the intersection of creativity and innovation with IP rights. In this webinar, Professor Lobel takes us inside her book, and the long-lasting impact of this trial upon human capital, innovation, and employee mobility.
1 Participatory MCLE Credits
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