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OnDemand

#AllYouNeedToKnow to Solve Social Media Pains in China


Intellectual Property Section, International Interest Group
Credit(s): 1 Participatory MCLE Credits
Course Number: IP_11-14-18-2
Original Program Date: November 14, 2018
Duration: 1 hour 1 minute
Access: Available for 3 months after purchase
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    Category: Intellectual Property Law
    Category: Intellectual Property Law (show less)
    The webinar will focus on intellectual property issues in the most popular social media platforms in China. Over the past few years, online advertisement and sales have moved from e-commerce platforms to social media platforms. In this webinar, we will provide an overview on intellectual property protection strategies and mechanisms available in the most popular social media platform WeChat, including complaint procedures and brand protection platform, and highlight noteworthy compliance issues under the Advertising Law. 
    Topics to be covered: 
    • Social Media Handles: How to Deal with Squatters and Bad Faith Accounts
    • Enforcement Against Counterfeit Selling on Wechat
    • How to Maintain Your Own Wechat Account: Brief Overview of Compliance Issues in Advertising Law
    1 Participatory MCLE Credits

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