When is a Generic Term Not Generic: What did the Supreme Court Unleash in Booking.com?

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When is a Generic Term Not Generic: What did the Supreme Court Unleash in Booking.com?

Intellectual Property Law; Trademark Interest Group

Credit(s):

1 Participatory MCLE Credits

Course Number:

IP_08-13-20

Original Program Date:

August 13, 2020

Duration:

1 hour 2 minutes

Access:

Available for 3 months after Registration

Passport:

This product is Passport Eligible

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Category: Intellectual Property Law

Category: Intellectual Property Law (show less)

The program will examine the concept of genericness and its place in the “spectrum of marks.” It will then look at the USSC decision in Booking.com as well as the dissent. Finally, the program will look at the potential practical consequences of the Court’s holding on genericness, trademark registration, and trademark enforcement. The program will also include a discussion of the use of survey evidence in genericness cases.

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