Individuals often hire lawyers to set up corporations or limited liability companies to avoid personal liability for the entities’ activities. However, the “corporate veil” that protects the individual owner can be broken, leading to the owner’s personal or “alter ego” liability. Looking at case law developments, we will break down the elements of alter ego liability and consider how to minimize this risk when setting up and advising businesses. We then will look at litigation strategies and approaches to advancing an alter ego claim or protecting a client from that claim.