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2019 Annual Litigation Summit: Ethical Marketing and Branding in the Digital Age
Digital branding strategies are crucial for all practitioners. The modern attorney needs effective strategies for building online networks and this presentation will provide an understanding of best practices in social media and web-based marketing, including dealing with online review sites and techniques for staying top-of mind with your contacts while also focusing on the ethical obligations of an attorney engaging in any type of marketing. The panelists will also address the updates to the California Rules of Professional Conduct as they pertain to attorney advertising while exploring what make sense from a marketing perspective and what is legal from an ethics perspective.
1 Legal Ethics
1 Participatory MCLE Credits
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