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OnDemand

Modern Influencer Agreements: Understanding Legal Issues in Working with Influencers; 2023 IP Entertainment and Media


Intellectual Property Law Section
Credit(s): 1 Participatory MCLE Credits
Course Number: IP_Media_2023_5
Original Program Date: May 11, 2023
Duration: 1 hour 2 minutes
Access: Available for 3 months after Registration
Passport: This product is Passport Eligible 
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    Category: Intellectual Property Law, Closed Captioned Courses
    Category: Intellectual Property Law, Closed Captioned Courses (show less)
    Social media influencers are a lucrative avenue for internet advertising-an avenue that comes with a variety of complex legal considerations. Join Denise Howell and Hannah Taylor for a discussion on how to approach influencer and micro-influencer contracting, either from the side of the influencer or from the side of the business. Hannah and Denise will explain how the rising tide of the creator economy can douse Fyre Festival flames and lift all boats. Look forward to learning about FTC regulations, specific industry needs, and practice tips that will help prepare you to represent an influencer, or help your client hire one safely.
    1 Participatory MCLE Credits

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