Ad Tech and Consent; 2024 Annual Privacy Summit

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Ad Tech and Consent; 2024 Annual Privacy Summit

Privacy Law Section

Credit(s):

1 Participatory MCLE Credits

Course Number:

PVL_Summit_2024_09

Original Program Date:

February 9, 2024

Duration:

1 hour 1 minute

Access:

Available for 3 months after Registration

Passport:

This product is Passport Eligible

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Category: Privacy Law, Closed Captioned Courses

Category: Privacy Law, Closed Captioned Courses (show less)

Let's talk about...shhh...don't say it.....CONSENT - Consent is required under privacy laws in several contexts, but due to revenue implications, especially in ad tech, it's often avoided like the plague and treated as the "mechanism that must not be named.” If we bring it to the surface though, a lot can be learned about options when it comes to consent. Join our ad tech panelists to unpack and understand some of the pressing issues around consent including exploring the different types of consent, what they mean for revenue streams, and how these impacts might be addressed. We will explore financial incentives and loyalty programs and consent, and also look to what we may be able to learn from other jurisdictions (e.g., the PUR model in Germany) about this increasingly important and pivotal aspect of privacy compliance.

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