There was a problem adding this course to your account. Please try again in a few minutes. If the problem persists, you can contact our support department at (877) 880-1335.
Adding Registration, Please wait...
You must be logged in to perform this action.
Log in
Cancel
2019 IP and the Internet Conference: Online Wine Tasting - How Wine Sales Over the Internet Have Transformed Wine Buying and Wine Branding
The Internet has transformed the wine buying experience. No longer are consumers stuck with the choices available at the grocery store or an occasional trip to a specialty wine store. The broad availability of wine via the Internet is largely due to the U.S. Supreme Court’s Granholm v. Heald decision, and subsequent changes to state laws in such states as Massachusetts and Pennsylvania. With the broadening of many wines from regional to national products, trademark and other brand protections have become vitally important to wine producers, marketers, and retailers. The cornucopia of wine brands and challenges with potentially similar goods in other categories of drinks make identifying and protecting a wine brand more challenging than ever. Rachel Corcoran, the General Counsel of one of the largest online wine marketing companies, will address both the laws that govern direct-to-consumer wine sales online, and the challenges of selecting and protecting wine brands.
0.75 Participatory MCLE Credits
Customers Who Bought This Item Also Bought
(OnDemand) The New Rules of Professional Conduct
(OnDemand) 2018 Annual Meeting of the California Tax Bar and California Tax Policy Conference: 1031 Exchanges in California: The Final Frontier
(OnDemand) 2018 IP Institute: Modernizing Copyright: The Past, Present, and Future of the U.S. Copyright Office
(CLEtoGo (Podcasts)) 2018 IP Institute: Online Brand Monitoring and Enforcement – Winning the Battle Without Losing the War
(OnDemand) 2018 IP Institute: Legal Ways of Getting Paid for Music in The Digital Era
(OnDemand) Best Practices for Non-Disclosure Agreements: Are You Using Them Correctly?
(OnDemand) 2019 IP and the Internet Conference: The Music Modernization Act: Understanding the Biggest Change to Copyright Law in the Last Decade
(CLEtoGo (Podcasts)) 2019 IP Institute: Licensing - What are the Key Terms of a License Agreement?
(CLEtoGo (Podcasts)) 2019 IP Institute: Copyright - What are the Key Terms of a Work-For-Hire Agreement?
(OnDemand) 2019 IP Institute: So You Thought it was a License Agreement… Craps! Avoiding the Franchise Surprise
(OnDemand) 2019 IP Institute: Avoiding the Crap Out: How Intellectual Property Intersects with Employment, Estate, and Bankruptcy Laws
(OnDemand) Covid – 19: Key Legal Issues Impacting Health Care Providers
We are committed to accessibility! All OnDemand programs after January 1, 2022 include closed captioning. To request closed captioning for a program older than January 1, 2022, send us a note at accessibility@calawyers.org or contact us at 916-516-1760 for assistance.
Adding Registration, Please wait...
