Shelter In Place Institute: Creative Strategies for Brand Protection/International Trademark Enforcement

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Shelter In Place Institute: Creative Strategies for Brand Protection/International Trademark Enforcement

Intellectual Property Law Section

Credit(s):

1 Participatory MCLE Credits

Course Number:

IP_11-10-20_2

Original Program Date:

November 10, 2020

Duration:

1 hour 4 minutes

Access:

Available for 3 months after Registration

Passport:

This product is Passport Eligible

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Category: Intellectual Property Law

Category: Intellectual Property Law (show less)

With the explosive growth in global e-commerce and social media over the last few years, brand protection has become both more complex and more important, especially during the pandemic of COVID-19. Our speakers will present practical tips based on their experiences protecting their companies’ brands both domestically and internationally. They will address topics such as:

How to handle enforcement against unauthorized sellers of authentic products on Amazon, eBay, and Alibaba.
Employing different enforcement strategies depending on the nature of the infringement.
Best practices for trademark enforcement and investigations in China.
How different IP protection mechanisms inform different enforcement strategies.

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