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Shelter In Place Institute: Creative Strategies for Brand Protection/International Trademark Enforcement
With the explosive growth in global e-commerce and social media over the last few years, brand protection has become both more complex and more important, especially during the pandemic of COVID-19. Our speakers will present practical tips based on their experiences protecting their companies’ brands both domestically and internationally. They will address topics such as:
How to handle enforcement against unauthorized sellers of authentic products on Amazon, eBay, and Alibaba.
Employing different enforcement strategies depending on the nature of the infringement.
Best practices for trademark enforcement and investigations in China.
How different IP protection mechanisms inform different enforcement strategies.
1 Participatory MCLE Credits
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We are committed to accessibility! All OnDemand programs after January 1, 2022 include closed captioning. To request closed captioning for a program older than January 1, 2022, send us a note at accessibility@calawyers.org or contact us at 916-516-1760 for assistance.
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