Cookies, Consent and Advertising Technology Under the CCPA

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Cookies, Consent and Advertising Technology Under the CCPA

Intellectual Property Law; Technology, Internet, and Privacy Interest Group; In-House Interest Group; Litigation Interest Group

Credit(s):

1 Participatory MCLE Credits

Course Number:

IP_03-12-20

Original Program Date:

March 12, 2020

Duration:

1 hour 2 minutes

Access:

Available for 3 months after Registration

Passport:

This product is Passport Eligible

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Category: Intellectual Property Law

Category: Intellectual Property Law (show less)

As the California Consumer Privacy Act (CCPA) transitions from its effective date to its rapidly approaching enforcement date, businesses in California, the rest of the U.S., and elsewhere continue to grapple with this complicated new law as it relates to cookies and other advertising-related practices occurring on their digital properties.

Legitimate questions and open interpretations persist in this realm in terms of what constitutes a "sale," which partners act as a "service provider" versus a "third party," and how to comply with "Do Not Sell My Personal Information" requirements. This webinar is designed to address and de-mystify these topics, with the objective of assisting participants in recognizing the key issues and considerations to weigh for lawyers and business stakeholders alike.

Topics to be addressed include:

An overview of the digital advertising ecosystem and ad tech in relation to key definitions under the CCPA
How the CCPA affects website cookie consent practices
How to evaluate website and mobile application vendors, and what contractual controls may be necessary to clarify their status under the CCPA
A synopsis of currently proposed self-regulatory and related CCPA "Do Not Sell" solution possibilities
An explanation of what's on the horizon in terms of likely enforcement, finalized CCPA regulations, and a ballot initiative already seeking to update the CCPAJoin us to learn about these topics and more during our one-hour session

Join us to learn about these topics and more during our one-hour session.

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