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Getting Clients in the Door: How a Client Can Find the Door Even When It’s Off the Beaten Path
The Practitioner - Winter 2020, Volume 26, Issue 2
People fear things they don’t understand. When comes to getting clients in the actual or proverbial door, having a practice that is oft misunderstood, like environmental law, can bring unique challenges. Within these niches, the potential clients often don’t even realize they have a legal problem at all, and if they do, they do not know what the practice area is, so they have no idea how to look for the right attorney. Furthermore, most really want to avoid dealing with a lawyer altogether. When you add all these elements together, it makes for a marketing problem.
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