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2018 CLA Annual Meeting: Common Legal Issues When Dealing With Your Clients’ Marketing Department
Your clients’ marketing personnel are wonderfully creative, but often unaware of legal issues that can turn an otherwise brilliant marketing campaign into a major legal headache. Owen Seitel represents marketing, branding and naming companies as well as the businesses that engage their services, and those that have their own internal marketing departments. Learn about common issues arising from the creation and use of copyrighted material, work-for-hire, trademark issues and publicity rights considerations. This program will cover common scenarios where these issues arise, how they are dealt with, and the most important question to ask when presented with proposed marketing materials - “where did you get that?”
0.5 Legal Ethics
1 Participatory MCLE Credits
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