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OnDemand

2019 Annual Litigation Summit: Ethical Marketing and Branding in the Digital Age


Litigation Section
Credit(s): 1 Legal Ethics
1 Participatory MCLE Credits
Course Number: LIT_Summit_2019_7
Original Program Date: September 20, 2019
Duration: 54 minutes
Access: Available for 3 months after Registration
Passport: This product is Passport Eligible 
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    Category: Litigation, Ethics
    Category: Litigation, Ethics (show less)
    Digital branding strategies are crucial for all practitioners. The modern attorney needs effective strategies for building online networks and this presentation will provide an understanding of best practices in social media and web-based marketing, including dealing with online review sites and techniques for staying top-of mind with your contacts while also focusing on the ethical obligations of an attorney engaging in any type of marketing. The panelists will also address the updates to the California Rules of Professional Conduct as they pertain to attorney advertising while exploring what make sense from a marketing perspective and what is legal from an ethics perspective.
    1 Legal Ethics  

    1 Participatory MCLE Credits
    Ana M. Sambold
    Ana Sambold is a California Attorney, Mediator, and Arbitrator with over a decade of experience as a conflict resolution specialist. She has served as a neutral in over 1,000 cases across a broad spectrum of civil litigation matters involving commercial, insurance, property, employment, succession, multinational and multilingual parties. Ms. Sambold is on the neutral panels of the International Mediation Institute (IMI), international ArbitralWomen, American Arbitration Association (AAA), ADR Services, Inc., National Conflict Resolution Center (NCRC), and several U.S. courts, federal and state agencies. 
    Kristen Dennis
    Valerie Brennan

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